Through selective distribution, a brand wishing to distribute its products on british soil or on the whole territory of the european union, has the right to set a certain number of criteria allowing it to select which dealers will have the right to resell its products. Intensive distribution explain how intensive, exclusive, and selective differ from one another marketing channel strategies principles of 2 googleusercontent search. Organizations/retailers have three options for distribution intensity: intensive distribution, selective distribution, or exclusive distribution then select an example of a product or service for each level of distribution intensity why do you think this might be the case explain your answer (example: intensive distribution would apply for bottled water, as this is a convenience product. Exclusive distribution is an extreme form of selective distribution in which only one wholesaler, retailer or distributor is used in a specific geographical area of a city advertisements: only specially selected resellers or authorized dealers (typically only one per geographical area) are allowed to sell the ‘product. Please respond to the following:decide which distribution intensity level: intensive, selective, or exclusive, is used for the following products, and describe why that particular distribution level is important.
This content was stolen from brainmasscom - view the original, and get the solution, here organizations/retailers have three options for distribution intensity: intensive distribution, selective distribution, or exclusive distribution then select an example of a product or service for each level of distribution intensity. The level of distribution intensity depends on many factors like production capacity, pricing policy, targeted market, promotion policy, etcthe type of distribution intensity level used in following products are: 1) piaget watches: exclusive these w. Best answer: distribution intensity there are three broad options - intensive, selective and exclusive distribution: intensive distribution aims to provide saturation coverage of the market by using all available outlets. Exclusive distribution is an extreme form of selective distribution in which only one wholesaler, retailer or distributor is used in a specific geographical area 11.
Nescafe-- coke (manufacturer) & nestle (manufacturer) -- consumer 2 or more companies at one level join together three types of distribution intensity strategies intensive, exclusive, selective. Coverage includes potential levels of distribution coverage or intensity of distribution to reach target markets including intensive or mass distribution, selective distribution and exclusive distribution (eg, need for additional salespeople to handle more distributors) thus, the process for determining the right level of distribution. Alternatives to exclusive distribution: definition of intensive and selective distribution at this point of the article you are probably wondering that what are your options if you don’t want to go for kdp select (or, at least, not with all of your books.
The three levels of distribution intensity are intensive, selective and exclusive intensive distribution intensive distribution (also called mass distribution) is where a company supplies their product to all markets (essentially they are found everywhere. Decide which distribution intensity level (intensive, selective, or exclusive) is used for the following products and why: piaget watches, land rover sport utility vehicles, m & m’s, special edition barbie dolls, crest toothpaste. Some of the important types of distribution in international market are 1 intensive 2 selective and 3 exclusive distribution it represents the level of international availability selected for a particular product by the marketer the level of intensity chosen will depend upon factor such as the production capacity, the size of the target market, pricing and promotion policies and the. 16) when determining the distribution intensity, three strategies are available to marketers: intensive, exclusive, and _____ distribution a) multichannel b) selective.
A marketing strategy under which a company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, drug stores, gas stations, and the like soft drinks are generally made available through intensive distribution. Decide which distribution intensity level: intensive, selective, or exclusive, is used for the following products, and describe why that particular distribution level is important in addition, determine and diagram the channel structure of each. Decide which distribution intensity level – intensive, selective, or exclusive – is used for the following products, and why piaget watches, land rover sport utility vehicles, m & m’s, special edition barbie dolls, crest toothpaste. In general, distribution intensity varies along a continuum with three general categories: intensive distribution, selective distribution, and exclusive distribution intensive distribution an intensive distribution strategy seeks to distribute a product through all available channels in an area.
Distribution intensity decisions full service retailers tend dislike intensive distribution when truly exclusive distribution proves undesirable, intra-brand competition can be reduced by offering slightly different, and thus, non-comparable versions to different retailers. Selective distribution: a manufacturer may choose to restrict the number of outlets handling a product for example, a manufacturer of premium electrical goods may choose to deal with department stores and independent outlets that can provide added value service level required to support the product. 84 marketing channel strategies previous next learning objectives describe the factors that affect a firm’s channel decisions explain how intensive, exclusive, and selective distribution differ from one another factors that affect a product’s intensity of distribution. 4 distribution intensity channel structure- level of difficulty of a manufacturer experiences in getting retailers to purchase its products is determined by: 1 the degree to which the channel is vertically integrated.
Some products, which are premium, might need selective distribution whereas others which are mass products, may need intensive distribution the strategies for both types will be different so, in the end, the distribution of a company is dynamic in nature and it contributes a lot to the competitive advantage of the company. The three levels of distribution intensity are intensive, selective and exclusive intensive distribution intensive distribution (also called mass distribution) is where a company supplies their. Selective distribution is a type of distribution strategy that lies and operates between intensive and exclusive distribution selective distribution involves using more than one, but lesser than all the intermediaries and distributors who carry the company’s products on a basis of a company specific set of rules.